DAY-TO-DAY SUPPORT &
WORKSHOPS THAT ACTUALLY
EMPOWER YOU.
Have you ever worked with a consulting firm that gave you a nice 300-slide report, but you weren't sure what to do with it ?
Did you ever feel that consultants come to your business with ready-made solutions that don’t necessarily apply to your specific situation or organisation?
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At ROCK SOLID, we were in your shoes for many years. We believe that, whatever issue or opportunity your brand and team are facing, there is a tailored solution that reconciles strategic clarity, immediate actionability and team empowerment.
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Below you will find the broad ways in which we can help you, presented in 3 areas of support:
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1. BRAND STRATEGY WORKSHOPS - to help you design long lasting, profitable brands.
2. CREATIVE DEVELOPMENT consulting - to get the best out of your agencies.
3. MARKETING PLANNING & EXECUTION consulting to maximize ROI in market.
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Whether your specific need is covered or not, use the form at the bottom of the page to contact us.
We will start helping immediately - if only by asking the right questions.
BRAND STRATEGY WORKSHOPS
Get the fundamentals of your brand as robust and powerful as they can be with our workshops.
BRAND EQUITY CREATION WORKSHOP
A multi-functional session which will
define a lasting & successful brand equity.
POINT HERE FOR DETAILS
To define the equity of your brand.
Brand equity is the set of strategic choices that define, for the next 10 years, what it wants to represent in the minds of its target audience in order to drive preference and differentiation.
The equity will guide & inspire your initiatives, investments, concepts & creative briefs.
brand architecture WORKSHOP
Structure & organise your brand to make the whole greater than the sum of its parts.
POINT HERE FOR DETAILS
OBJECTIVE :
To define the equity of your brand - the set of strategic choices that define what it wants to represent in the minds of its target audience in order to drive preference and differentiation.
FORMAT :
An offsite multifunctional face to face workshop, lead by one of us and following a proven successful model & methodology.
DURATION :
3 full consecutive work days, plus 1 day of preparation.
ATTENDANCE :
Maximum 12 participants, multifunctional. Guidelines will be sent along with commercial proposition.
OBJECTIVE :
To define the equity of your brand - the set of strategic choices that define what it wants to represent in the minds of its target audience in order to drive preference and differentiation.
FORMAT :
An offsite multifunctional face to face workshop, lead by one of us and following a proven successful model & methodology.
DURATION :
3 full consecutive work days, plus 1 day of preparation.
ATTENDANCE :
Maximum 12 participants, multifunctional. Guidelines will be sent along with commercial proposition.
OBJECTIVE :
To define the equity of your brand - the set of strategic choices that define what it wants to represent in the minds of its target audience in order to drive preference and differentiation. The equity will guide & inspire your initiatives, investments, concepts & creative briefs.
FORMAT :
An offsite multifunctional face to face workshop, lead by one of us and following a proven successful model & methodology.
DURATION :
3 full consecutive work days, plus 1 day of preparation.
ATTENDANCE :
Maximum 12 participants, multifunctional. Guidelines will be sent along with commercial proposition.
To define the architecture of your brand.
Brand architecture is the set of organizing principles that make its offering clear & easy to navigate for consumers & customers, and ensures that each pillar brings a unique contribution to the whole, making it greater than the sum of the parts. It is also the result of those principles, i.e. the actual organization of your brand.
CONCEPTS IDEATION WORKSHOP
Make sure your initiatives will
turn consumers into your brand fans.
POINT HERE FOR DETAILS
To articulate winning concepts for your next product or commercial initiatives.
Concepts are test-ready versions of the benefits and product stories that will then feed winning creative briefs. As part of the process, we will also articulate winning consumer insights that will provide the inspiration for the concepts.
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We help you get the best out of your agencies
and bring your brand to life with maximum ROI.
Agency Pitch Management & support
If you're pitching your business, we can help write the brief & select the winner.
CONTACT US FOR MORE
Creative BrieF
(Re-) Writing
Stuck on a creative brief you can't seem to crack despite many rewrites ? We can help.
Creative Evaluation Help
Not sure what to think about your agency's submissions ? We can help with that.
MARKETING PLANNING & EXECUTION
We help you define the right priorities in your Marketing mix,
and how to get the most out of them.
Marketing Investment Strategy
We can help you create the mix that will
best balance maximum ROI & equity strength.
Digital Marketing Strategy
We can help you get maximum
stopping power & ROI from digital tools.
Business Strategy & Planning
We can help articulate the business
strategic choices that will lead to growth.
CONTACT US TO FIND OUT MORE.
Enter your details below if you can think of a way that our counsel could help you, whether your issue is exactly captured above or not. We will adapt our approach to best meet your needs and ensure the most robust outcome.